Elle Concepts was founded with the objective to serve the unique needs of resorts spas in the specialized areas of concept development, brand marketing and retail. Today, the concept of “spa” spans beyond tradition with emerging beauty trends and experimental wellness concepts. The highest value is placed on attention to quality details, extraordinary service for memorable guest experience and strategic retail product partnerships. All services offered target specific objectives and have measurable, profitable results.
Elle Concepts provides business solutions for the luxury hospitality industry & bespoke wellness concepts to include:
Concept Development covers a broad range including feasibility, market analysis, space planning, interior design themes, touch points, service menu development, specialized equipment lists, financial budgets and operating compendiums. Identifying and curating key retail brand partnerships to support the most authentic brand voice and services offered on spa, salon, fitness and wellness menus.
Project Management includes developing customized Critical Path lists in pre-opening to ensure your project opening is prepared for ultimate success. Services include establishing pre and post opening labor compendiums, budgets and sources for all relative FFE, OSE and specialized spa, salon & fitness equipment. Communication liaison between ownership, design & construction and operational teams for new opening & remodels.
Sourcing & Procurement services overlap to establish budget guidelines, provide the highest quality selections from reputable manufactures and are essential for proper construction design coordination. General sourcing categories include accessories, amenities, artwork, lighting, furniture, outdoor furnishings, flooring and wall covering. Specialized sourcing categories include all FFE/OSE relative to Spa Equipment, Salon Equipment, Fitness Equipment and Retail programming.
Beauty & Wellness Retail Programming is the most specific area and includes layout/design, fixture design, buying plans, and seasonal marketing and merchandising programs. Elle Concepts has strong relationships with a multitude of leading and emerging beauty brands.
Spa Brand Marketing services include creating and launching brand identity, marketing, social media and public relations campaigns that align to specifically target resort guests before, during and after their first visit. Brand partnerships enhance brand identity and consumer reach to further support sales & marketing efforts, driving revenue.
Our specialties of concept development, brand marketing and retail programming overlap to deliver the highest quality services and products for memorable guest experiences and profitable bottom line. Our clients range from luxury resorts to bespoke independents.
The vision of Elle Concepts is to assist each unique client in reaching their target market by providing a thoughtful and meaningful guest service and product experience and developing a prosperous business model for financial success.